Glasgow's miles better

Glasgow's miles better - Wikipedia, the free encyclopedia a:lang(ar),a:lang(ckb),a:lang(fa),a:lang(kk-arab),a:lang(mzn),a:lang(ps),a:lang(ur){text-decoration:none}a.new,#quickbar a.new{color:#ba0000} /* cache key: enwiki:resourceloader:filter:minify-css:4:c88e2bcd56513749bec09a7e29cb3ffa */ if ( window.mediaWiki ) { mw.config.set({"wgCanonicalNamespace": "", "wgCanonicalSpecialPageName": false, "wgNamespaceNumber": 0, "wgPageName": "Glasgow\'s_miles_better", "wgTitle": "Glasgow\'s miles better", "wgCurRevisionId": 455792594, "wgArticleId": 5692383, "wgIsArticle": true, "wgAction": "view", "wgUserName": null, "wgUserGroups": ["*"], "wgCategories": ["Tourism campaigns", "Tourism in Glasgow"], "wgBreakFrames": false, "wgRestrictionEdit": [], "wgRestrictionMove": [], "wgSearchNamespaces": [0], "wgFlaggedRevsParams": {"tags": {"status": {"levels": 1, "quality": 2, "pristine": 3}}}, "wgStableRevisionId": null, "wgVectorEnabledModules": {"collapsiblenav": true, "collapsibletabs": true, "editwarning": true, "expandablesearch": false, "footercleanup": false, "sectioneditlinks": false, "simplesearch": true, "experiments": true}, "wgWikiEditorEnabledModules": {"toolbar": true, "dialogs": true, "hidesig": true, "templateEditor": false, "templates": false, "preview": false, "previewDialog": false, "publish": false, "toc": false}, "wgTrackingToken": "a051d46d491aaeb96a37a595774ce44d", "wikilove-recipient": "", "wikilove-edittoken": "+\\", "wikilove-anon": 0, "mbEditToken": "+\\", "Geo": {"city": "", "country": ""}, "wgNoticeProject": "wikipedia"}); } if ( window.mediaWiki ) { mw.loader.load(["mediawiki.page.startup"]); } Glasgow's miles better From Wikipedia, the free encyclopedia Jump to: navigation, search Glasgow's Miles Better was a campaign to promote the city of Glasgow as a tourist destination and as a location for industry. It was developed by Scottish advertising agency, Struthers Advertising, and featured the phrase "Glasgow's Miles Better" wrapped around the cartoon figure of Mr. Happy. It is regarded as one of the earliest and most successful attempts to rebrand a city in the world and received a number of domestic and international awards.12 It was launched by the then Lord Provost of Glasgow Michael Kelly in 1983. Glasgow had previously suffered from a reputation as a hard-drinking, gang-ridden, working-class town. The campaign focused on the cultural richness of the city, its environment (more parkland per head of population than any other city in Europe), its mild climate and its suitability for enterprise. The result was a very significant change in the way Glasgow was viewed from the outside. The figure of Mr. Happy from the Mr. Men children's books appeared on posters and badges alongside the slogan. The catch-phrase is a famous example of a null comparative. The deliberate vagueness was certainly part of the success of the campaign. In later phases of the campaign the catch-phrase was adapted in a number of ways, such as "Glasgow smiles better". Edinburgh apparently responded to the campaign with a billboard and banner advertising campaign bearing the slogan, "Edinburgh: Count Me In".3 References ^ Cultural Renaissance in the 1980s and 1990s, 28 March 2007, http://www.glasgow.gov.uk/en/AboutGlasgow/History/Cultural+Renaissance.htm, retrieved 30 April 2009  ^ Glasgow's Miles Better, 1 September 2004, http://www.glasgow.gov.uk/en/YourCouncil/PublicRelations/Campaigns/glasgowsmilesbetter.htm, retrieved 30 April 2009  ^ Scotsman archive photo of Count Me In billboard on bus, 1987, http://www.scran.ac.uk/database/record.php?usi=000-000-612-122-C, retrieved 21 November 2010  History at Glasgow City Council Website Development of the slogan by Lord Provost Michael Kelly See also v · d · eThe City of Glasgow History Timeline of Glasgow history Politics City Chambers · Lord Provost · Red Clydeside · Battle of George Square · Scottish Parliament electoral region · Glasgow's miles better Geography Climate · Demographics · Subdivisions · Glasgow city centre · Greater Glasgow Urban Area · River Clyde Culture Architecture · Art · Festivals · Glasgow Fair · Glasgow patter · Media · Music venues · Parks · Famous Glaswegians Transport Glasgow Central station · Queen Street station · Glasgow Airport · Prestwick Airport · Subway · Clyde Tunnel · Kingston Bridge · Trams (until 1962) · Trolleybuses (until 1967) Education Schools · University of Strathclyde · Glasgow Caledonian University · University of Glasgow · Glasgow Medical School · Glasgow School of Art · College of Nautical Studies · Royal Scottish Academy of Music and Drama Religion Archbishop of Glasgow (Roman Catholic) · Bishop of Glasgow and Galloway (Episcopalian) · Churches · Glasgow Cathedral · Glasgow Central Mosque · Presbytery of Glasgow (Church of Scotland) · Saint Mungo · Sectarianism Sport Celtic F.C. · Rangers F.C. · Partick Thistle F.C. · Clyde F.C. · Queen's Park F.C. · Glasgow Warriors · West of Scotland Cricket Club · Hampden Park · Hamilton Crescent · Scottish Football Museum · 2014 Commonwealth Games bid · Old Firm · Glasgow Rocks Attractions Ashton Lane · Buchanan Street · Burrell Collection · Celtic Park · Clyde Auditorium · Concert Hall · Gallery of Modern Art · Holmwood House · Ibrox Stadium · Museum of Transport · Kelvingrove Art Gallery and Museum · Pollok House · Glasgow Science Centre · Willow Tearooms  · Glasgow International Hilton Hotel  · List of tallest buildings in Glasgow Category